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We are approachable partners

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Approach to Value Creation

We approach value creation like someone would approach training for a marathon. We utilize the Entrepreneurial Operating System (EOS) as a framework to help our teams gain clarity, alignment, and traction in achieving their goals.

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At the outset of our investment, we work with company leadership to refine its core values and purpose, clarify market segments and niche, and define its unique value proposition. Together, we establish a 10-year vision, a 3-year target, and a detailed 1-year plan. That annual plan is broken down into quarterly priorities, or “rocks,” which, if achieved, will drive the accomplishment of the 1-year plan. This approach keeps progress focused and manageable. We think of goal setting like climbing a ladder—the closer the rungs, the easier the climb. Much like marathon training, steady, deliberate progress toward achievable goals leads to lasting success.


Along the way, when our teams hit road blocks, we leverage our collective experience, resource wheel, and network to help the team tackle specific business problems in sales & marketing, operations, human resources, talent and leadership development, IT, and finance and accounting.

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Our purpose is to empower management teams with the capital, resources, and expertise needed to drive profitable growth. We facilitate ownership transitions in a way that honors each company's legacy and culture, while providing long-term stability through a generational stewardship approach. 

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We believe the best outcomes occur when management’s talents and our experience and resources work in concert. We utilize a strategic framework focused on building great companies we call the GRC Value Creation Six Pack. This framework enables us to collaborate with management at the beginning of an investment to develop a shared vision of success by isolating each of the fundamental business disciplines and developing a plan. The following are the key areas that we focus on:

Operational Processes

and Capabilities

Sales and Marketing

Organic Growth and

Add-on Acquisitions

Long-term Strategic Plan

People and Incentives

Systems and Reporting

The Great River Company

200 Southdale Center, Edina, MN 55435

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